Seo & Lee offers specialized legal solutions designed to navigate the complexities of competition law and protect the long-term interests of our clients.

Expertise & Experience

Our team features elite professionals, including a former Non-standing Commissioner of the Korea Fair Trade Commission (KFTC) and a former Chief Prosecutor of the Fair Trade Investigation Division at the Seoul Central District Prosecutors' Office. This high-level background allows us to provide multi-faceted advice grounded in deep practical insight.

Our expertise spans the full spectrum of competition law, including:

• Fair Trade Regulations: Deep understanding of laws governing subcontracting, distribution, franchises, and agency relationships.
• Consumer Protection: Extensive experience in e-commerce, labeling and advertising, and product liability.

Conflict-Free Model

By operating as a focused, elite team, we prioritize the prevention of conflicts of interest. This "boutique" approach allows us to provide transparent and impartial services exclusively dedicated to the success of the clients who choose us.

Having represented both businesses (respondents) and complainants, we leverage a balanced perspective to achieve the most favorable and strategic outcomes for our clients.

A Multidisciplinary Team

Our team is composed of experts from the judiciary, the prosecution, the KFTC, and top-tier law firms. This diverse pool of talent allows us to assemble the right team for every case, delivering bespoke legal services tailored to the specific characteristics and requirements of each matter.